Built On Brain Science That Sticks
What makes Fydo work when everything else fails? The world’s best behavioral science.
The 10 Learning Sciences + Emotional Intelligence
Beahvioral Economics
"The invisible coach in your brain"
We use nudges, rewards, and streak protection to guide smart decisions before you even realize it.
Cognitive Load Theory
"No playbook dumps here"
2-minute lessons + visual cues make complex money topics digestible and memorable.
Elite Pedagogy
"Train your money like you train your body"
Built like a practice plan—drills, feedback, wins. You already learn this way.
Behavioral Heuristics
"Smart shortcuts for big wins"
Mental shortcuts and defaults that steer you toward elite financial moves.
Self-Determination Theory
"Because motivation isn’t one-size-fits-all"
You choose the path, see progress, and feel in control. That’s why it sticks.
Situated Learning
"Practice inside real plays, not in a classroom"
Lessons are triggered by your real NIL decisions and spending behaviors.
Social Learning Theory
"Learn from teammates, not textbooks"
See what successful athletes are doing, then do it better.
Connectivism
"Build your money team"
You learn by connecting to trusted mentors, advisors, and teammates.
Constructivism
"Make it yours"
You’re not memorizing tips—you’re building your personal financial playbook.
Transformative Learning
"You’re not just learning, you’re becoming"
You’re not learning about money—you’re becoming someone who’s great with it.
Emotional Intelligence
"Master your mindset, not just your money"
Fydo trains self-awareness, empathy, motivation, and communication—all tied to financial behavior.
10 LEARNING SCIENCES
+
EMOTIONAL iNTELLIGENCE
=
3 pOWER Systems
.
The 3 power systems
Why You Can’t Put Fydo Down
Fydo activates the same psychological systems that drive elite athletes: habit, skill, and identity.
Habit
Skill
Identity
Built on Behavioral Loops & Social Pull
Think of it like your pre-game ritual—it builds on habit and momentum.
Powered by Elite Pedagogy + Microlearning Science
Fydo breaks complex money decisions into 2-minute drills. No lectures—just fast reps, feedback, and victories that stick. Like film study + practice reps, Fydo trains your mind to make moves under pressure.
The Most Powerful System of All
Fydo doesn’t just teach. It transforms. You begin to see yourself as someone who’s financially elite. The language changes. Your behavior follows. It’s the shift from “rookie” to “leader”—not just what you do, but who you are.
Next-Gen Learning: Multimodal AI + AR/VR
Fydo isn’t just built on proven science, it’s built for the future of learning. We’re layering in multimodal AI and immersive tools like AR/VR to help athletes master financial skills in the way they train their bodies: with muscle memory, visual reps, and coaching feedback.
3 Core Innovations
AI-Powered Coaching
Real-time nudges and support from Benji, powered by contextual behavioral logic.
Multimodal Learning Engine
Audio, video, challenge-based microlearning that adapts to how athletes retain information best.
AR/VR Training Simulations
Future modules are designed to simulate real-world financial moments, negotiating a contract, signing a lease, and managing risk.
Studies show multimodal learning improves retention by up to 85% vs. text alone. Fydo is building the future of financial education to match how athletes already train.