The First Financial Identity Platform for Athletes
Helping Athletes Win With Money Before the Stakes Are Real
Most athletes start earning before they’re financially ready. Fydo closes that gap with identity-first learning, science-backed repetition, and AI-powered coaching.
You don’t become financially confident by watching a video. You become financially confident the same way you become game-ready: with reps, feedback, and identity.
The Problem
Athletes Earn Early, But Are Left Behind
Fydo was created because traditional finance tools weren’t built for how athletes think, live, or learn.
78%
of athletes report financial stress within 5 years of eligibility
→ Stress breaks focus. Fydo builds confidence.
<20%
complete traditional financial literacy programs
→ Boring doesn’t stick. Behavioral learning does.
0
apps designed specifically for athletes, until now
→ Fydo is purpose-built for the locker room, not Wall Street.
Traditional finance app = generic, boring
UCLA quarterback Chase Griffin
“With my stipend, that was the first time I had that much money in my bank account…I wasn’t as good with financial literacy as I thought.”
Fydos' gamified dashbaord
How Fydo Works
Fydo transforms financial knowledge into repeatable confidence through three behavior engines:
The Addiction Engine
Daily streaks, challenges, and achievement tracking
The Identity Engine
Reinforces leadership through money habits
The Progress Engine
Streaks, nudges, and visible growth metrics
Download
Challenge
Goal
Identity
Repeat
Meet Benji
Your 24/7 Financial Coach
Benji helps you build habits, compete with teammates, and earn rewards for your discipline.
Key Features
Personalized coaching that evolved with your season, salary, and situtation.
Morning motivation, midday challenges, and evening check-ins.
Emotional intelligence prompts before key financial decisions.
Sport-specific language and insights: "That $500 you saved? That’s like a sub-4.4 40 time for your wallet."
Multiple coaching modes: Mentor, Motivator, Peer, Analyst
Introducing the Money Arena — Powered by Fydo
The Money Arena is Fydo’s immersive simulation portal for high-stakes money moments.
Contract negotiations
Family boundaries
Endorsement renewals
Brand pitches
First NIL Deal
Team Captaincy Discussion
“It’s like a flight simulator—but for your wallet.”
Launching Fall 2025 — pilot partners now forming.
For Universities Preview
Your Compliance Solution, Wrapped in Motivation
Fydo tracks progress, protects risk, and delivers equity.
Step 1
Download Fydo
Step 2
Learn in 2-minute micro-challenges
Step 3
Save + track your progress
Step 4
Compete with teammates
Step 5
Evolve into a financially elite athlete
The Science Behind Fydo
Powered by Pedagogy. Designed to Stick.
Beahvioral Economics
"The invisible coach in your brain"
We use nudges, rewards, and streak protection to guide smart decisions before you even realize it.
Cognitive Load Theory
"No playbook dumps here"
2-minute lessons + visual cues make complex money topics digestible and memorable.
Elite Pedagogy
"Train your money like you train your body"
Built like a practice plan—drills, feedback, wins. You already learn this way.
Behavioral Heuristics
"Smart shortcuts for big wins"
Mental shortcuts and defaults that steer you toward elite financial moves.
Self-Determination Theory
"Because motivation isn’t one-size-fits-all"
You choose the path, see progress, and feel in control. That’s why it sticks.
Situated Learning
"Practice inside real plays, not in a classroom"
Lessons are triggered by your real NIL decisions and spending behaviors.
Social Learning Theory
"Learn from teammates, not textbooks"
See what successful athletes are doing, then do it better.
Connectivism
"Build your money team"
You learn by connecting to trusted mentors, advisors, and teammates.
Constructivism
"Make it yours"
You’re not memorizing tips—you’re building your personal financial playbook.
Transformative Learning
"You’re not just learning, you’re becoming"
You’re not learning about money—you’re becoming someone who’s great with it.
Emotional Intelligence
"Master your mindset, not just your money"
Fydo trains self-awareness, empathy, motivation, and communication—all tied to financial behavior.
10 LEARNING SCIENCES
+
EMOTIONAL iNTELLIGENCE
=
3 pOWER ENGINES
.
If You're Not on Fydo, You're Behind
Fydo is quietly building a category-defining company at the intersection of performance, behavior, and finance. [Learn more →]
