Practice money talks before they get expensive.
The first AI training gym where athletes rehearse contracts, brand deals, and tough conversations—voice-to-voice, scored like a game. Powered by EVI.
Web MVP live • 11+ scenarios • Partnering with WEVOLV
Hear EVI in action
Authentic speech. Real-time reactions. Measurable reps.
Voice-to-voice simulations powered by Emotional Voice Intelligence (EVI)—no scripts, no branches. It adapts to what you say.
Powered by EVI
Scenarios athletes actually face
Every rep is an interactive, Emotional Voice Intelligence (EVI)-powered simulation that builds composure, communication, and confidence.
Contract Negotiation
Learn to talk money with confidence—before your first contract hits the table. (rookie, options, bonuses)
Major Brand Sponsorship Pitch
Secure your first deal without underselling your value or your voice.
Salary Negotiation (Advanced)
Renegotiate like a pro—protect your growth, your rate, and your reputation.
Agent Commission & Terms
Set clear expectations and fair percentages without burning bridges.
Family Boundaries & Requests
Handle “can you help me?” moments with empathy and control.
Team Captaincy Discussion
Lead with confidence in and out of sport.
Media & Crisis Communication
Stay calm when the mic is live and every word can trend.
Performance Bonuses & Incentives
Know what you’ve earned, what’s fair, and how to claim it.
Apartment Lease & Fees
Spot hidden costs and negotiate housing like a seasoned vet.
How it works
You don’t learn to play by reading a playbook. You get on the field.
Money Arena applies that same truth to your finances.
Start
Pick a live scenario.
React
Speak naturally; the AI persona adapts in real time.
Measure
Emotional Voice Intelligence (EVI) scores tone, stress, and composure with post-rep EI feedback + next best rep.
Learn
Get a score, EI report, and next-rep tips.
“I stopped freezing up in real conversations with agents—because I’d already had the hard ones in the Arena.” – D1 Athlete
Why it wins: the science edge
Money decisions are 80% emotional; we train both emotion and skill.
Addiction Engine
daily pull & streaks that keep reps sticky.
Learning Accelerator
3× faster acquisition (2-3-5 micro-lessons).
Identity Transformer
“I am a financially elite athlete.” Identity lock-in drives behavior.
Who it’s for
Student Athletes
Close NIL deals without rookie mistakes.
Universities
Compliance visibility + actual skill transfer.
Professional Athletes
Stay sharp between contracts. Prep for retirement.
Agents & Coaches
Confident clients. Fewer costly missteps..
Traction & why now
Traction
| Web MVP |  Live |
| AI Scenarios | 11+ live scenarios tested with athletes |
| Partnership with WEVOLV | Co-developing a Negotiation Training Module for WEVOLV’s athlete clients — integrating Money Arena’s EVI engine to simulate real contract and brand deal discussions. |
| NBA Launchpad | Applied |
| Feedback | “This should be mandatory.” |
Traction proves early demand.
Why Now
| $15B NIL Market | NIL and athlete-led brands are booming — but financial and negotiation literacy haven’t caught up. |
| NCAA 2021 Rule | Universities and collectives are under pressure to provide real-world training. |
| Money Arena’s EVI engine | bridges that gap — turning emotional intelligence and behavioral science into daily reps. |
| WEVOLV collaboration | accelerates adoption by embedding Money Arena into athlete development programs today, not tomorrow. |
Why Now: NIL and fintech are colliding — we sit at the intersection.
Simple, scalable licensing
$30–$50 per seat monthly
Compliance seats included → viral adoption
$150–$300K per-university license
Add-ons: dashboards, LMS, VR • ~78% gross margin CTA: Request a Demo
SSO (SAML/OIDC), SCIM, CSV roster import, PO/invoicing, DPA/SLA.
Meet the personas of money arena
powered by Emotional VOice Intelligence (EVI)!
6 personas. 6 perspectives on Money, Power, and Pressure.
The same system athletes use to practice real negotiation scenarios.
Each persona reacts, adapts, and responds with authentic tone, empathy, and intensity, giving athletes reps that feel real, without the real-world cost.
Each persona represents a real pressure athlete face — from agents to family.
Marcus “MJ” Johnson
NIL Agent — pushes commission %.
Alicia “Ace” Thompson
Veteran Sports Agent — challenges long-term value.
Isabella "Izzy" Torres
Brand Manager — tests exclusivity & ROI.
David Chen
Veteran Agent — trains patience and long-term thinking.
Maria Lopez
Aunt – pushes boundaries with love and guilt
Samira Patel
Investigative Journalist — tests composure under media pressure.
“Persona ladder” explanation: “Face tougher personas as your score rises.” (maps to Rookie→MVP.)
AI voices. Human emotion. Real results
FAQ
Money Arena is the first AI gym where athletes practice money talks — contracts, brand deals, and family dynamics — voice-to-voice, scored like a game.
Athletes choose a live scenario, speak with an AI persona, and receive a performance score plus EI feedback afterward..
Student-athletes, professional athletes, universities, collectives, and agencies.
Voice-to-voice realism, emotional-intelligence tracking, athlete-specific design, and Fydo’s 3 Power Systems.
4–6-week pilots with athletes or agencies. Includes onboarding, practice, and analytics dashboards.
Pilots and cohorts are private by default; access is controlled via SSO or magic links.
The web MVP is live with 11+ scenarios. Emotional Voice Intelligence (EVI) voice testing is underway with early athlete cohorts.
All personas are proprietary IP of Money Arena/Fydo, uniquely scripted and trained on Fydo’s Emotional Voice Intelligence (EVI) system.
Evanston, Illinois — distributed product & behavioral-science teams across the U.S.
Email brian@fydo.ai to discuss pilot, partnership, or investment access.
