Practice money talks before they get expensive.
The first AI training gym where athletes rehearse contracts, brand deals, and tough conversations—voice-to-voice, scored like a game. Powered by EVI.
Web MVP live • 11+ scenarios • Partnering with WEVOLV
Hear EVI in action
Real voices. Real emotions. Real reps.
Powered by EVI
Scenarios athletes actually face
Every rep is an interactive, EVI-powered simulation that builds composure, communication, and confidence.
Contract Negotiation
(rookie, options, bonuses)
Learn to talk money with confidence—before your first contract hits the table.
Brand Sponsorship (new)
Secure your first deal without underselling your value or your voice.
Brand Sponsorship (renewal)
Renegotiate like a pro—protect your growth, your rate, and your reputation.
Agent Commission & Terms
Set clear expectations and fair percentages without burning bridges.
Family Boundaries & Requests
Handle “can you help me?” moments with empathy and control.
Captaincy Negotiation
Lead with confidence in and out of sport.
Media & Crisis Communication
Stay calm when the mic is live and every word can trend.
Performance Bonuses & Incentives
Know what you’ve earned, what’s fair, and how to claim it.
Apartment Lease & Fees
Spot hidden costs and negotiate housing like a seasoned vet.
How it works
You don’t learn to play by reading a playbook. You get on the field.
Money Arena applies that same truth to your finances.
Start
Pick a live scenario.
React
Speak naturally; the AI persona adapts in real time.
Measure
EVI tracks tone, stress, and composure.
Learn
Get a score, EI report, and next-rep tips.
“I stopped freezing up in real conversations with agents—because I’d already had the hard ones in the Arena.” – D1 Athlete
Why it wins: the science edge
Money decisions are 80% emotional; we train both emotion and skill.
Addiction Engine
daily pull & streaks that keep reps sticky.
Learning Accelerator
2-3-5 micro-lessons & spaced repetition.
Identity Transformer
“I am a financially elite athlete.” Identity lock-in drives behavior.
Who it’s for
Student Athletes
Train for the NIL era before it trains you.
Universities
Compliance and life skills, upgraded.
Professional Athletes
Stay sharp between contracts. Prep for retirement.
Agents & Coaches
Confident clients. Fewer costly mistakes.
Traction & why now
Traction
| Web MVP |  Live |
| AI Scenarios | 11+ live scenarios tested with athletes |
| Partnership with WEVOLV | Co-developing a Negotiation Training Module for WEVOLV’s athlete clients — integrating Money Arena’s EVI engine to simulate real contract and brand deal discussions. |
| NBA Launchpad | Applied |
| Feedback | “This should be mandatory.” |
Traction proves early demand.
Why Now
| $15B NIL Market | NIL and athlete-led brands are booming — but financial and negotiation literacy haven’t caught up. |
| NCAA 2021 Rule | Universities and collectives are under pressure to provide real-world training. |
| Money Arena’s EVI engine | bridges that gap — turning emotional intelligence and behavioral science into daily reps. |
| WEVOLV collaboration | accelerates adoption by embedding Money Arena into athlete development programs today, not tomorrow. |
Why Now: NIL and fintech are colliding — we sit at the intersection.
Simple, scalable licensing
$30–$50 per seat monthly
Compliance seats included → viral adoption
$150–$300K per-university license
Add-ons: dashboards, LMS, VR • ~78% gross margin CTA: Request a Demo
Meet the voices of money arena - powered by EVI!
6 personas. 6 perspectives on Money, Power, and Pressure.
The same system athletes use to practice real negotiation scenarios.
Each persona reacts, adapts, and responds with authentic tone, empathy, and intensity, giving athletes reps that feel real, without the real-world cost.
Each persona represents a real pressure athlete face — from agents to family.
Marcus “MJ” Johnson
NIL Agent — pushes commission %.
Alicia “Ace” Thompson
Veteran Sports Agent — challenges long-term value.
Isabella "Izzy" Torres
Brand Manager — tests exclusivity & ROI.
David Chen
Veteran Agent — trains patience and long-term thinking.
Maria Lopez
Aunt – pushes boundaries with love and guilt
Samira Patel
Investigative Journalist — tests composure under media pressure.
AI voices. Human emotion. Real results
FAQ
Money Arena is the first AI gym where athletes practice money talks — contracts, brand deals, and family dynamics — voice-to-voice, scored like a game.
Athletes choose a live scenario, speak with an AI persona, and receive a performance score plus EI feedback afterward..
Student-athletes, professional athletes, universities, collectives, and agencies.
Voice-to-voice realism, emotional-intelligence tracking, athlete-specific design, and Fydo’s 3 Power Systems.
The web MVP is live with 11+ scenarios. EVI voice testing is underway with early athlete cohorts.
4–6-week pilots with athletes or agencies. Includes onboarding, practice, and analytics dashboards.
All personas are proprietary IP of Money Arena, Fydo, and Rally Ready Tees LLC, uniquely scripted and trained on Fydo’s EVI system.
Evanston, Illinois — distributed product & behavioral-science teams across the U.S.
Email brian@fydo.ai to discuss pilot, partnership, or investment access.