Back the Mission
Fydo is Redefining Financial Wellness for a Generation That Trains, Earns, and Learns Differently.
The Opportunity
The student-athlete is now a high-income, high-exposure individual with zero structured financial education.
Fydo is the first financial literacy platform built with behavioral science, identity transformation, and daily performance mechanics, all tailored to how athletes actually learn and live.
NIL deals now top $1B+ annually
$
0
B+
NCAA Athletes
0
+
High School Athletes (next wave)
0
M+
untapped wellness+eduction spend
$
0
B+
Athletes have influence. Institutions have mandates. Parents have anxiety. No one’s solved it — until now
Why We Win
Fydo is not another budgeting app. It’s not a course, and it’s not a compliance checkmark. Fydo is:
A Behavioral Flywheel
Streaks. Peer challenges. Nudges. Identity reinforcement.
A Retention Engine
90%+ completion. 2.3x referral. 85%+ DAU.
A Category Creator
Athletes say, “Fydo feels like the locker room, not a classroom.”
We apply frameworks from Nudge (Thaler), Grit (Duckworth), Tiny Habits (Fogg), and real-world coaching.
Athletes don’t change from lectures. They change from identity shifts. We know how to build them.
Traction + Early Signs
100s of athletes in private onboarding cohorts
Early pilots with multiple D1 programs
Active waitlist from NIL Agents + school reps
Interest from university compliance, and athletes
Most compelling metric: Athletes check Fydo more than they check Instagram.
