Train for the Deal Before You Sign It.

The first simulation-based money training platform for athletes.
Fydo’s Money Arena builds financial confidence through AI-powered reps, not lectures.

What’s Inside the Arena?

Money Arena gives athletes a chance to practice real financial scenarios in a pressure-free environment, with AI-powered feedback and emotional reinforcement. This is the only platform where you can rehearse life-changing money decisions before they happen.

Contract Negotiation

Practice terms, counters, and guardrails.

Endorsement Deal

Renew or renegotiate. Learn the difference.

Lease Simulation

Ask the right questions before you sign.

Brand Pitch

Sell your story to mock reps.

Family Boundaries

Say "no" with empathy + power.

Captaincy Negotiation

Lead with confidence in and out of sport.

Reps > Lectures

You don’t learn to play by reading a playbook. You get on the field.
Money Arena applies that same truth to your finances.

Scenario-based repetition

Safe-to-fail environments

Feedback from Benji, your AI coach

Emotional reinforcement for identity transformation

“I stopped freezing up in real conversations with agents—because I’d already had the hard ones in the Arena.” – D1 Athlete

Not Just for Rookies

Student Athletes

Train for the NIL era before it trains you.

Universities

Compliance and life skills, upgraded.

Professional Athletes

Stay sharp between contracts. Prep for retirement.

Agents & Coaches

Confident clients. Fewer costly mistakes.

The Money Arena Workflow

Enter the Scenario

Choose a challenge: negotiation, lease, family convo, or pitch.

Practice the Moment

Interact with AI characters in real-life dialogues.

Get Feedback + Grow

Benji delivers smart nudges and trackable learning gains.

Grounded in Research. Built for Behavior.

Habit formation via Tiny Habits (Fogg)

Identity reinforcement from Grit (Duckworth)

Nudge-based decision architecture from Thaler

Emotional Intelligence from Goleman

Pilot the Future of Athlete Money Training

We’re launching Fall 2025 with a select group of schools, coaches, agencies, and pro athletes. Get early access, shape the roadmap, and bring simulation-based financial training to your athletes first.